COLUMBUS, OH – DECEMBER 6: The Portland Timbers celebrate with the MLS Cup trophy on December 6, 2015 at MAPFRE Stadium in Columbus, Ohio. Portland defeated Columbus Crew SC 2-1 to claim the MLS Cup title. (Photo by Jamie Sabau/Getty Images)

Targeting core audiences and small tweaks are the key to raising MLS Cup ratings

While the MLS Cup Final this past Sunday turned out to be incredibly entertaining, it struggled to find an audience. Viewership for the Columbus Crew SC vs. Portland Timbers match wound up being one of the lowest watched MLS Cup Finals in history with 668k watching on ESPN and 206k on Univision Deportes according to

KANSAS CITY, KS – DECEMBER 07: The Philip F. Anschutz trophy is seen on the field before the start of the match between Real Salt Lake and Sporting Kansas City in the 2013 MLS Cup at Sporting Park on December 7, 2013 in Kansas City, Kansas. (Photo by Scott Halleran/Getty Images)

Moving MLS Cup to spring and/or playing midweek will help improve low ratings

At the behest of a few of my friends Sunday afternoon, I tuned in to the MLS Cup Final. Let me tell you what a good decision that was. That was a thrilling match. Sure, it probably wasn’t a good advertisement for the sport of soccer, but it was absolutely a very entertaining two hours where […]

HARRISON, NJ – NOVEMBER 29: Dax McCarty #11 of New York Red Bulls fights for the ball with Kei Kamara #23 of Columbus Crew during their match at Red Bull Arena on November 29, 2015 in Harrison, New Jersey. (Photo by Jeff Zelevansky/Getty Images)

WATCH: Columbus’ Kei Kamara makes Portland pay for GK error

Portland got off to a dream start, netting an opener in the first minute of the 2015 MLS Cup Final and getting a second just minutes later. However, Columbus settled down a bit after it and after Steve Clark’s howler for the opener, Portland repaid the favor. As Columbus put a ball in the mix […]