While the MLS Cup Final this past Sunday turned out to be incredibly entertaining, it struggled to find an audience. Viewership for the Columbus Crew SC vs. Portland Timbers match wound up being one of the lowest watched MLS Cup Finals in history with 668k watching on ESPN and 206k on Univision Deportes according to
COLUMBUS, OH – DECEMBER 6: The Portland Timbers celebrate with the MLS Cup trophy on December 6, 2015 at MAPFRE Stadium in Columbus, Ohio. Portland defeated Columbus Crew SC 2-1 to claim the MLS Cup title. (Photo by Jamie Sabau/Getty Images)
Targeting core audiences and small tweaks are the key to raising MLS Cup ratings
0 comments by Phillip Bupp on 12/8/2015
